STARLITE Holdings is aiming for a substantial market share in China's fledgling greeting-card market after signing a licensee agreement with the US paper product giant Hallmark. The agreement also provides for Starlite to produce ethnic versions of cards, on a non-exclusive basis, for Hallmark's overseas market. Starlite president Lam Kwong-yu is looking to establish about seven sales outlets in Beijing, Shanghai, Guangzhou and Shenzhen in the next few months. ''The company will open many more sales points in mainland department stores and retail outlets,'' he said, adding: ''Franchises will also be granted to local operators in order to enlarge the market share quickly.'' Under the licensee agreement, Starlite will pay royalties to Hallmark based on China sales volumes. Initially the company will import Hallmark cards for sales in China, but Mr Lam said that in the longer term the company would manufacture and distribute the cards on its own. The move would strengthen the earnings quality of the new business, he added. A survey by Starlite found that the market for greeting cards was at a growth stage, with the number of suppliers and public demand both increasing rapidly. It found that more mainland people were now sending greeting cards at more occasions.