Forget tech specs. In the world of selling flat-screen televisions, Taiwan's Hannspree has Bugs Bunny on its side, along with Daffy Duck, Disney, the NBA, NFL and Major League Baseball.
Wander through the company's showroom in Taipei and see plenty of designs - from soccer balls to stuffed cows - but you will struggle to find a spec sheet or tech guide anywhere. In fact, you have to ask the smartly dressed showroom staff for one.
'We want to target customers who care about design, not technology,' said marketing director Freda Chen.
'We want to balance external design and internal, so we don't want to focus on the technology.'
The quality of Hannspree's LCD monitors and TVs is nothing to crow about, being on a par with mid-range LCD models now available.
Founded last year, Hannspree is a spin-off from Taiwanese LCD maker Hannstar. The company is a pet project of Hannstar chairman Chiao Yu-chi, who is hoping to use Hannspree to build a brand and prestige for the mother company.