Panerai decides it's time to enter the technical side of the business
Celebrating its 145th anniversary this year, Panerai is no newcomer to the watchmaking field.
Angelo Bonati, the brand's chief executive, said its enduring appeal was down to something very simple.
'Panerai is a brand of value. Historically we have been full of value, and in the future we will remain full of value.' Mr Bonati said.
That sense of value has traditionally come from the aesthetic and workmanship of Panerai's cases, but the brand is seeking to put added emphasis on the technical side of the business. These days, all serious watchmakers make their own movements, and in that respect Mr Bonati had one major announcement to make.
'At the end of the year we will present to the market Panerai's first movement,' he said. 'Then every year from now on you will see a new movement from Panerai.'