With three Chinese films competing at the Cannes Film Festival, the annual Hong Kong party in the French resort was a hot ticket, drawing 800 guests.
Among the crowd at Monday evening's reception on the city's Carlton Beach, organised by the Trade Development Council, were some 500 international media buyers - double the number in attendance last year.
Special guests included director John Woo, one of the jury members for this year's Palme d'Or, the festival's top award, and Tony Leung Ka-fai, star of Johnnie To Kei-fung's triad epic Election - Hong Kong's entry in the contest for the top prize.
Another Election star, Simon Yam Tat-wah, said he had been negotiating for some potential Hollywood projects while in Cannes.
'Because the China market is opening up, a lot more Hollywood producers want to get involved in Hong Kong or China productions, and they are looking for people to help them get into China,' Yam said.
Actor-director Stephen Fung Tak-lun, who was also at the party, reportedly has been negotiating a Hollywood project in which he might be teaming up with award-winning actor Kevin Spacey.