The product: Electrolux Oxygen
The puff: 'Oxygen will give you the freshest, cleanest home possible - right down to the air you breathe.'
The look: Fire ant crossed with an anaconda.
Wow factor: Living up to its name, the Oxygen has a special filter designed to reduce air pollution from vacuuming in your home. It supposedly filters out more than 99.95 per cent of all pollens, spores, household dust, mite and cat allergens as small as one micron (that's 15 times smaller than the diameter of a human hair). The exhaust air that passes through the filter contains only 100 particles per litre. It's perfect for the asthmatic or obsessive compulsive. However, some customers complain that parts break easily and are hard to replace. Doubtless gulping the purified air will neutralise any resulting feelings of stress or resentment.
Price: About $2,600.