Nearly 2,000 people showed up to celebrate style meister and publisher Kevin Lee's launch of WE MEN magazine and the first anniversary of singer-actor Edison Chen Koon-hei's store, juice. The third floor of the China Resources Building shook beneath the feet of party-goers as they bopped to hip-hop beats. Guests surrounded the DJ booth as Chen, who freestyles quite impressively in Cantonese, and a handful of other DJs, including Clinton Sparks, threw CDs to the crowd. And for those who didn't get their video-game fix at home, PlayStation consoles and big screen TVs were scattered throughout for a round of Gran Turismo 4 between drinks. The festivities attracted many showbiz personalities including Stephen Chow Sing-chi, Cecila Cheung Pak-chi, Kenny Bee, Anthony Wong Chau-sang, Maggie Q, Edison's sister Tricia Chen Kin-fei, Kam Kwok-leung and Belinda Hamnett. Former actress Sheila Chan Suk-lan was reportedly involved in a car accident after leaving but was not hurt.