This week is the last in our series about writing advice. We will examine how advertisers present advice and look at what type of language they use. Often this advice is presented in the form of a leaflet. These are usually placed in a prominent place to encourage customers and potential customers to read them. The people who write information in this way want to attract readers and hold their attention. They may use a wide range of styles - from asking questions to making statements - to make sure readers are not bored. The writers do not want readers to ignore what they have to say. WHY YOU SHOULD USE VICTORIA BANK Would you like to be rich? There is no easy way to achieve this. But Victoria Bank will examine your income and assets and help you get the most you can. But there are lots of banks. Why choose us? Victoria Bank we give personal service. We like to think of you as a friend and financial partner. Other banks just treat you like a customer. What products do we offer? As well as all the usual products, we have more. All banks offer current and deposit accounts. But we provide the Victoria Goldmine Account (VGA). What is so special about VGA? This account has interest added to it every day. And if you stay in credit for a year we give you an extra three per cent. Unbeatable value! But what if you already use a different bank? No problem. Simply fill in the form on the back of this leaflet and we'll do the rest. You have enough worries each day. Let us look after your money for you. You won't regret it. What you should know about money already Of course you need to spend money in order to live. But the way to riches is to save and invest. Our advice is to spend as little as possible and allow our professional experts to help you. Think twice before opening your wallet or purse. Do you really need that new DVD player? Of course not. Save with us and one day you'll be able to afford a whole entertainment system! Can't make your mind up? We understand. Good financial advice is extremely important. Why not pop into one of our offices and have a chat? Victoria Bank is a friendly bank. Don't delay. Come today. It could be the best decision of your life. Glossary Prominent (adj) - obvious, important To examine (v) - to look at closely Assets (n) - possessions, belongings Financial (adj) - something to do with money Interest (n) - gain, profit To regret (v) - to be sorry or disappointed Questions 1. What will Victoria Bank examine? 2. Who treats readers just like a customer? 3. Is it easy to transfer assets to Victoria Bank? 4. What is the way to riches? 5. What does the bank suggest you do if you can't make up your mind? Writing style: You will notice that one of the things the writer has done is to turn a statement into a question. Instead of saying 'These are the products we offer', the writer says: 'What products do we offer?' Turn the following statements into questions: 6. Banks are safe places to keep your money. 7. You should look after your credit card. 8. The entertainment system is expensive. Crossword There are lots of things in banks. Read the clues below and fill the boxes in the crossword. 9. This person protects the bank. 10. You write one of these to pay money. 11. This is the person who serves you. 12. You can put your valuables in one of these boxes. 13. The place the bank keeps all the money. 14. The person in charge of the bank. Answers: 1. Income and assets; 2. other banks; 3. yes; 4. to save and invest; 5. come in and have a chat; 6. Are banks safe places to keep your money?; 7. Should you look after your credit card?; 8. Is the entertainment system expensive?; 9 guard; 10. cheque; 11. teller; 12. deposit; 13. safe; 14. manager