SOME business executives may prefer to attend a conference near their office in Central, but Charles Lee, general manager of hotel management and special projects divisions for the Sino Group of Companies, said there were many who did not subscribe to this idea. ''And the Gold Coast hotel, resort and conference centre offers an alternative,'' he said. ''We are the answer to the executive who does not want to be bothered by his secretary and demands on his time during a conference.'' Mr Lee said the Gold Coast Hotel would attract the convention sector because it had all the essential business facilities, including video conferencing and break-out rooms, as well as resort facilities. ''We will soon conduct an Outward Bound course for team building,'' he said. ''We are trying to sell the hotel as a complete destination, and a good part of our target business will be from meetings and convention organisers.'' He said the team-building and management courses were a strong market niche and the grounds at the hotel were ideally suited. ''It may seem that we would have difficulty promoting a hotel in such a location,'' he said. ''But this is actually an advantage, considering the type of person we are aiming to attract.'' He said that while the hotel might be seen as a threat to Macau, it would not have gambling facilities and was, therefore, more an option than a threat. He said he was satisfied with weekend occupancy rates. Weekdays were quieter. ''But we are encouraged by the response from a delegation of 100 Japanese travel agents,'' he said. He believed the delegates would promote the resort as the perfect place to hold a convention in Hong Kong, he said. ''Hong Kong has always been sold as a place to wine, dine and shop,'' he said. ''We see the Gold Coast as a place in Hong Kong to conduct business and relax afterwards and we have many activities to facilitate this.'' Mr Lee said the hotel was a corporate member of the Yacht and Country Club and this would allow some guests access to the club and marina. He said that with a boat for sunset cruises, nearby beach house and facilities due to open in a couple of months, and white sand to be laid on what should be one of Hong Kong's most cared for and secure beaches, the Gold Coast Hotel would be a complete resort within a short time. ''The beach will be policed and maintained by our own security patrols,'' he said. He said the hotel employed about 500 staff. A large number of the staff was needed to look after hectares of landscaped gardens, as well as patrolling the beach. Half of the 40.5 hectares the resort is built on is reclaimed. Mr Lee also handles the Royal Pacific Hotel and Towers in Tsim Sha Tsui, City Garden Hotel in North Point and the Emerald Hotel in Sheung Wan.