A tobacco company has been urged to recall cigarette products presented in excessive packaging, which a green group criticised as environmental abuse. Friends of the Earth recently received a complaint from the public about a new promotional item of Kent cigarettes, distributed by British American Tobacco, the world's second largest tobacco company. The item, available in convenience stores, contains a cigarette pack and a lighter, plus a manual, encased in disproportionately large packaging foam. The group said the foam, measuring 17cm x 16cm x 5.5cm, was about eight times the size of a cigarette pack. It said the foam was undesirable packaging material because it was not biodegradable, directly contributing more waste to landfills. The excessive packaging was in stark contrast to the company's pledge to behave in a socially responsible way, it said. Friends of the Earth environmental affairs manager Hahn Chu Hon-keung said the group would not rule out taking further action if the company did not respond. Such action could be an online signature campaign or even a boycott of the cigarette brand. 'What we are asking now is for the company to take back all the products from the market and remove and properly recycle the foam,' he said. The green group said packaging waste constituted about 20 per cent of the city's waste, with at least 27 tonnes of foam being disposed of at landfills every day. British American Tobacco released a statement last night saying the foam 'has been proven to meet international toxicity and waste standards'.