Despite a tough time in the media recently, singer Andy Hui Chi-on said he had learnt to laugh off bad publicity and concentrate on having fun. Hui, who has been focusing on lifting his image on the mainland, has been the target of negative coverage in the Chinese press, questioning his popularity in the light of poor ticket sales. He's also been criticised for appearing with veteran diva Deanie Ip Tak-han in an apparent attempt to boost his career. But Hui said such reports didn't worry him, thanks to the attitude of comedian and actor Dayo Wong Chi-wah, who was a guest during his concerts at the Hong Kong Coliseum in February. 'He taught me it's not difficult to tell a joke,' Hui said after a press conference earlier this week (at which he was named as the spokesperson for a coffee product). 'But whether it has value depends on if there's meaning behind it. And I realised the value of a singer is whether the music touches people, not the awards I get. 'I don't care about other things too much any more and just want to do things that I love to do,' he said. 'It's fine if you write something negative about me. It's the way newspapers boost their circulation.' The singer said he had worked hard lately in an effort to boost his presence in the market, but it was now time to concentrate on enjoying himself. The 37-year-old recently announced that he wouldn't perform any more local shows or release any Canto-pop music for the rest of the year. Instead, he'll focus on acting and on his Putonghua album, which is due to be finished in the second half of the year. He said the move had nothing to do with his popularity in Hong Kong, but was an effort to move ahead and lift his profile elsewhere. 'As a singer, I won't concentrate too much on the market,' said Hui, who'll spend three months shooting a TV drama on the mainland. 'The Hong Kong market has not been good to me for a few years, but I'll still keep a presence. Hong Kong is where my roots are and Cantonese is my mother tongue, so I won't leave Hong Kong behind.' Next month, Hui will stage a concert in Malaysia with his friend William So Wing-hong. The two singers performed together with the Hong Kong Sinfonietta two years ago.