The manager of South Korean actress Lee Young-ae yesterday expressed regret that a Hong Kong media organisation had used the star's photograph for commercial purposes without permission. Lee Joo-yeol, manager of the star who played Jang Geum in the hit television period drama Jewel in the Palace, was referring to a full-page newspaper advertisement promoting Cable TV's services. The ad, which ran in Apple Daily on Friday, included a large photograph of the 34-year-old actress taken at a promotional event during her four-day visit to the city last week. Above the photograph, a headline offered subscribers to the pay-television service free limited-edition DVDs of Jewel in the Palace. In a statement, Mr Lee said the media company's actions were both irresponsible and disrespectful. He called for the firm to immediately stop using the actress' photograph for commercial purposes, saying she reserved the right to take legal action. '[I] deeply regret that Lee Young-ae's goodwill trip to Hong Kong has now been tainted because of the use of her photograph for commercial purposes without permission,' Mr Lee said. Tsang Sing-ming, who as assistant controller of external affairs at TVB invited Lee to Hong Kong and arranged all her promotional events, said the actress was upset about the ad. 'The picture is not the problem,' Mr Tsang said. 'The problem is that it was used in a print ad, and that made it seem like Lee Young-ae endorsed the service ... It was not her intention to have the photographs used for commercial purposes. 'We at TVB regret that this happened.' Lee and her manager were consulting lawyers in South Korea to ascertain whether they could take any legal action against Cable TV, Mr Tsang said. Cable TV did not return calls for comment.