AN INVITATION TO a child's electronic birthday party was the culmination of a memorable sale for Hutchison Global Communications employee Cheuk Chi-wai. The story began when Mr Cheuk, a consumer sales account executive, ran into a man who was upset at having to leave his family in Canada after returning to work in Hong Kong. Mr Cheuk recommended that he buy a Vfone - a broadband video phone which enables users to see each other. After several trials, the man subscribed. 'A few months later, he invited me to attend his son's birthday party via video call. He connected the Vfone to a plasma TV so that people in Hong Kong and Canada could see each other clearly,' he said. 'It was the most touching and fantastic birthday party I have ever attended.' Mr Cheuk said telecommunications are increasingly important in our daily lives, both for keeping in touch with others and for education, leisure and entertainment. He said he could help improve customers' quality of life with the right products. 'I am an active user of telecommunications products and services myself. I love sharing my experiences in using them with people,' he said. A typical day for Mr Cheuk, who won a Distinguished Salesperson Award, would involve internal sales meetings, work at sales booths and time devoted to conducting customer surveys. Sales competition is tight but, with strong support from the company, he finds his job challenging and rewarding. Fellow DSA winner and colleague, Ken Wong Shu-wai, an account manager, commercial market, said many companies were upgrading their telecommunications platforms to achieve cost savings. 'Sales activities continue to grow. My participation in those upgrading projects brings me a sense of success,' he said. Mr Wong said he spent a lot of time communicating with existing corporate clients because the firm placed a lot of emphasis on after-sales service. 'Frequent contact with customers helps us collect their feedback to our products and services. Meanwhile, we can explore if assistance is needed to tie in with their business development,' he said. The large number of telecoms tools available on the market, along with their complexity, made it difficult for customers to find the products which best suited them, he said. 'We as salespersons play the role of enabling our customers to select the most suitable products and services to their greatest benefit.'