The Agent Provocateur campaign started off with billboard signs that read: 'Recruiting special agents for undercover work' in pink, cursive type and ended with a huge lingerie party in Sheung Wan.
The Western Market has never been a particularly sexy venue, but for one night only, it was transformed into an intimate burlesque club, complete with peep-show boudoirs, women parading around in next to nothing, and the star performer, Dita von Teese, skinny-dipping in an oversized martini glass.
The dress code was 'a touch of pink to make the boys wink'. David Tang Wing-cheung, sporting a bright fuchsia dress shirt entered with an entourage of models, and singer Prudence Lau Mei-kwan showed up in a girlie pink wrap-around.
Founders of the lingerie brand, husband-and-wife team Serena Rees and Joseph Corre, danced with the crowd to tunes spun by London-based DJs Jake Vegas and Ronnie King.
Pink finger food, including mini cotton candy, eclairs and macaroons, were served through the night with the Provocatini - a pink-hued vodka martini. Other guests included Bonnie Gokson, Eunice Lam Yin-nei, Gilbert Yeung Kei-lung, Carl Ng Ka-lung and Rosemary Vandenbroucke.