Product: Adidas. Title: Gimme the Ball. Ad agency: 180 Amsterdam (180\\TBWA). First impression: Match of the Day meets Les Miserables. The football players featured may not be as famous as Ronaldo or Luis Figo (who have been snatched up by Nike) but they are still big names and are easily recognisable to fans. Idea/story: Shot by Swedish director Fredrik Bond, this 60-second spot (there are also 30-second and 10-second edits) sees an ordinary kick-about turn into an epic, J.R.R. Tolkien-esque power struggle for possession of the ball. A game between three youths soon snowballs into a mass of footballers trying to keep control of the ball, while real and supernatural adversaries attempt to rob them of it. So, Jermain Defoe (Tottenham Hotspur) is tripped by a tree root; Lukas Podolski (Cologne) is outfoxed by a moving hole in the ground; Arjen Robben (Chelsea) evades a two-headed dog; Javier Saviola (AS Monaco) escapes a flock of wild roosters; and Djibril Cisse (Liverpool) is injured and carried off on a stretcher. Other players include Fernando Morientes (Liverpool), David Trezeguet (Juventus) and Alessandro Del Piero (Juventus), as well as Cho Jae-jin (Shimizu S-Pulse) in the Korean version of the ad and Shunsuke Nakamura (Reggina Calcio) in the Japanese version. The ad also features a breathless remix of classical piece Sabre Dance by Aram Khachaturian. What the ad man/client says: Colin Currie, general manager of Adidas Hong Kong, explains: 'Gimme the Ball represents Adidas' untameable passion and commitment to football. It shows how the world's top players always look for an opportunity to keep the ball at their feet. With this campaign we will continue to get our audience excited by our new product and our brand.' Does it work? The scene in which the ball is sucked into the ground and then spat out from another hole is cool. But blink and you'll miss the shot of that two-headed dog in the forest. There is a real sense of drama towards the end when the battling masses start to move silently and in slow motion as the ball falls to the ground. They all disappear, leaving the three youths dribbling across the park. Magical. But ... 'Impossible is nothing.' Is that a clever or confusing campaign slogan? The audience may wonder what Adidas is talking about.