Student William Chak, 20, is determined to break into the entertainment business. Rocky Cheng Kin-lock, 37, a bodybuilding trainer, thinks it may help his career. The reasons for entrants in the Mr Asia and Mr Hong Kong pageants wanting to parade in sexy clothes and submit themselves to head-to-toe scrutiny on stage are as varied as their backgrounds. Chak and Cheng are among contestants ranging from high school students to managers to policemen who are vying for cash prizes, and contracts, in the shows to be held by the two main television channels next month. After years of Miss Asia and Miss Hong Kong pageants, ATV and TVB are running male contests for the first time since ATV's short-lived Mr Hong Kong in the late 1990s. Rich prizes await the winners. 'Prizes and cash will be over a million dollars,' said Ho Lai-chuen, spokesman for TVB, which is running Mr Hong Kong this year. Asked why the station was running a male contest, he said: 'Well, the market demands it.' ATV public relations manager Gilbert Au Chin-ching said a one-year contract with the station would be one of the Mr Asia prizes. Like the Miss Asia and Miss Hong Kong entrants, the contestants will be judged on their brains as well as their body. 'I've modelled a bit in Japan ... I'm determined to go into [the entertainment] field,' Chak said yesterday as contestants paraded to publicise the show. 'My family thinks it would be useful for my career,' said Cheng, one of the oldest Mr Hong Kong entrants. 'I'm not too worried ... I have a lot of performing experience,' said 21-year-old model Matthew Ko Kwan-yin as another entrant showed off this skills by walking on his hands. Observers say the pageants are a good ploy to boost ratings in the summer season, a slack time for advertising.