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Kenneth Ko

SAVILLS PROPERTY Management has made significant headway in business growth over the past two years  against keen competition by paying attention to a specific market.

'Savills' sole focus is the high-end market, and our strength lies in our absolute ability to meet those customers' requirements,' managing director Kendrew Leung said.

'In Hong Kong, our business has had exceptional growth since 2003 of more than 30 per cent year on year.'

Savills manages a portfolio in Hong Kong of 104 commercial and industrial buildings with a total floor area of 26.6 million sqft and 187 residential buildings with a total floor area of 58.85 million sqft.

Julian Wyatt, Savills' senior director for asset management services, said: 'A rising trend of which we have taken full advantage is the demand for customer relationship management and hospitality style services.

'In  [properties] such as 56 Repulse Bay Road, we employ staff specially trained in the service or hospitality industry to ensure residents are exceptionally well looked after.'

Mr Leung said the company was continuously revamping its services to enhance its position as a leading property management company.

One of its major competitive edges was  a commitment to investing in its staff and its infrastructure system, he said.

The company plans to spend millions of dollars in a technology upgrade to integrate all its services on one common platform, called Dataswift. The new customised property management system is designed to deliver comprehensive and analytical management reports. It will enhance day-to-day property management processes such as lease management, periodic billing and monthly processing of receipts and journals.

Mr Leung said some of Savills' clients did not want to use the management reporting system commonly used by industry players because it did not suit their requirements and had limited development potential.

'We will soon be launching the 'first in Hong Kong' direct client access over the internet, producing reports in dual languages and offering online payments facilities, all by secured password,' he said.

He also said Savills was investing time and money to enhance the capabilities of its staff, thus differentiating them from the competition.

'Often it is the type of people and their relationships with clients that keep the business growing and so we reward our staff in kind,' he said.

'We are also growing our consultancy side of the business and now offer a wide range of capabilities such as project management, pre-management consultancy, building condition reports and property audits in Hong Kong and the region.'

In view of the growing market in Macau, Savills  recently opened  an office in the former Portuguese enclave.

'Since we opened our office in March this year, we have won several exciting appointments for new developments over there,' Mr Leung said.



Ability to meet needs of high-end clients pays dividends