PCCW, the new 60 per cent shareholder of Sunday Communications, has replaced all the executive directors in the mobile operator with members of its own senior management. The fixed-line telephone operator and Sunday said in a joint stock exchange announcement yesterday that Sunday's group managing director Bruce Hicks and co-chairman Rick Siemens would resign from the board. Their resignations become effective on the first closing day of a general offer for all the remaining Sunday shares. As PCCW completed the acquisition of the 60 per cent stake in Sunday from shareholders Distacom and USI Holdings on Wednesday, it must now make an unconditional general offer for the remaining shares. At 65 cents a share, the takeover will cost PCCW a total of $1.94 billion. 'It is unusual for an acquirer to replace the entire board of directors of the acquired company,' said Ronald Wan, an executive director at investment bank SBI E2-Capital. 'In this case, I think PCCW can probably justify [to the stock exchange] that they have relevant experience in mobile business to ensure a smooth transition for Sunday's shareholders.' Sunday co-chairman and executive director Edward Cheng Wai- sun will also step down along with Kuldeep Saran, Andrew Leung Chun-keung and non-executive director Kenneth Katz. Alex Arena, PCCW's chief financial officer and deputy chairman, will join Sunday's board. He has played a key role in product development since former chief operating officer Mike Butcher resigned last year. Marisa Kwok Yuen-man, PCCW's commercial group managing director, will also become a Sunday director. Ms Kwok was marketing and operations director at mobile operator CSL from 2001 to last year. CSL was PCCW's mobile phone unit before it was sold to Telstra Corp in 2002. Also joining the board are Chan Wing-wa, the managing director of PCCW's network infrastructure arm Cascade, and Gary Chow Ding-man, the president of commercial business. Sunday's board has hired ING Bank to advise independent shareholders on the unconditional general offer, while PCCW has appointed Citigroup to arrange the offer. Sunday's shares finished unchanged at 65 cents yesterday.