Trump seeks share in Toronto's new luxury hotel-condo market
With the real estate market across Canada still booming, a race is on to provide luxury accommodation for the wealthy in super-tall buildings.
The top-end investment of the moment is combined hotel and condominium skyscrapers for five-star clients who want all the comforts of home, whether they own the place or are renting a room for the night.
In Toronto five hotel-condo projects are under way, two of which are competing for the status of being the tallest building in the country.
A similar project is in progress in Vancouver, and developers are considering projects for Calgary and Montreal.
The immediate attention is on Toronto, where United States entrepreneur Donald Trump is committed to building a 70-storey, US$500 million hotel-condo. That will be competing with two projects of Toronto developer Harry Stinson, all of them within five minutes' walk of each other.
Mr Stinson's selling point is a kind of downmarket luxury with a touch of humble nationalism.
'I admire Donald's marketing expertise, but this ain't New York. Canadians are cheap.'