New subsidiary to target clients by providing access across diverse platforms such as cable TV, phones and the internet
PCCW has formed a new advertising subsidiary called PCCW Media to integrate all its content distribution channels and provide a cross-media platform for clients as part of an aggressive diversification strategy.
The telecommunications group has hired advertising veteran Morris Ho Kwok-fai as managing director for the new venture which would co-ordinate media such as cable TV, phones and the internet.
'We will make use of PCCW's distribution networks such as NOW Broadband TV, now.com.hk, SMS phones, Yellow Pages, public telephone booths and telephone exchanges to attract clients,' Mr Ho said yesterday.
'PCCW will not need to invest too much in the venture. We are just offering an integrated solution for advertisers and dollar gains from the subsidiary will directly turn into profit.'
Mr Ho said his first duty would be to analyse PCCW's various media platforms, then work out bundling plans to package diverse media for clients.