With so many mobile phones available today, it's tough for a new brand to carve a niche for itself and establish a name in the marketplace.
South Korean firm AK Mobile has made a daring entry into the market by creating a handset that combines powerful features with a distinct look and feel.
By putting a large lens on top of a clamshell phone and incorporating a rotatable LCD screen, the AK-900 looks remarkably similar to Sanyo's Xacti all-in-one digital camcorder/MP3 player/digital camera. When the display is flipped open, the AK-900 can be used as a point-and-shoot digital camera.
With the big, rounded lens on top, onlookers will think that you're using a digital camcorder instead of a beefed-up mobile phone.
The AK-900 is the first mobile phone on the market featuring a 3 megapixel digital camera. It can capture still images and also VGA-quality video. To complement the camera's enhanced imaging capabilities, the AK-900 has built-in TV out support.
This enables you to plug it into a television to view images or videos.