Book Fair attracts more international players

Next week's annual Book Fair will see an expansion of the international section as overseas publishers look to open up the Chinese market.

The number of countries participating in the International Cultural Village at the fair, organised by the Trade Development Council, will be increased from last year's seven to 12 this year.

It will feature at least 20 publishers from Belgium, Canada, Denmark, Egypt, France, Malaysia, the Philippines, Poland, Spain, Singapore, Thailand and Vietnam.

Fair spokesman Lawrence Yau Chung-hok said exhibitors considered the fair more than a cultural event. 'They are seeking business opportunities. They have an ambition to develop the mainland market, and they are testing out their products in Hong Kong first.'

'Instead of displaying rather highbrow books, they are bringing in classic titles and comics, hoping to tap into the local market. If these titles are successful in Hong Kong, they will try the mainland next.'

Mr Yau said the TDC would adopt a new strategy regarding book-signing sessions after the embarrassing cancellation last year by award-winning author Pierrette Fleutiaux due to a lack of interest.