mother of all marketing pitches sees shkp claw back top spot Could the glory days of property really have returned? When rents, capital values and stocks are all shooting up together you know things are looking good. So good, in fact, that the city's biggest property developer rolled out their mum to assist in the marketing of their latest mall. Shares in Sun Hung Kai Properties yesterday broke $80, marking a near five-year high after the Kwok family matriarch joined in the sales pitch on Sunday at the firm's APM mall in Kwun Tong. It was a case of catch-up for SHKP, which last week was overtaken by Cheung Kong as Hong Kong's biggest developer - by a margin of $1.6 billion in market value. By yesterday's close, the brothers Kwok had reclaimed top spot from their old enemy by $226 million. Comeback kid Sino Land yesterday broke an eight-year high, closing at $9.55. Another redeemed blue chip, New World Development broke $10, a level not seen for four years. It all seems such a long way away from one of the wisest investing adages Lai See recalls from a seasoned fund manager: 'In a bull market buy crap.' Or does it? goldman homes in on bandwagon Goldman Sachs is not an organisation noted for its sense of irony. Still, if a late-stage boom can be traced to the moment when the last big bear capitulates to the bullish herd we might just be on the cusp of nirvana. Goldman, with property analyst Ting Chuk-kwan on board, had been negative on the sector. But yesterday it issued a 47-page sector report with an 'attractive' recommendation. Ms Ting has shifted to cover retail stocks and her jolly replacement, Anthony Wu, cannot get enough of local bricks and mortar. 'We expect the impact of rising interest rates will gradually fade. Rising job turnover and accelerating household income growth will boost prospective homebuyers' confidence, triggering more pent-up demand and price rises,' he advises in his report. We recall a John Maynard Keynes riposte: 'When the facts change, I change my mind - What do you do, Sir?' down to business with summer reads What are these property masters of the universe likely to be reading this summer? Ahead of the Hong Kong book fair, Midland Realty surveyed 11 clients (including SHKP, Wharf and HK Land), revealing favourites such as Dale Carnegie's How to Win Friends and Influence People, Jack Welch's Jack, Straight from the Gut and Jeffrey Gitomer's The Sales Bible. Alas, no mention of the old Rackman classic Smile sweetly while screwing the tenant. investing in career change Would the last one to leave investment banking before going into private equity please turn off the lights. Former UBS I-Banking boss for China George Li has joined China Renaissance Capital Investment, a firm set up by former CNOOC chief financial officer Mark Qiu Zilei and CSFB. Last month, the young Li, son of Li Ruihuan, former chairman of the Chinese People's Political Consultative Conference, quit after a year's stint with the Swiss investment bank. Telecoms man finds his calling Most public company bosses are a retiring bunch, lest they give too much away. Not so City Telecom chairman Ricky Wong Wai-kay. He has been a columnist for more than two years with a popular magazine and rivals from other telecommunications firms admit they often take their cue on marketing from his writings. Alas, Mr Wong may be helping others but during that time his own company's share price has lost two-thirds of its value amid price wars. He shares his views on industry trends with Lai See and Technology editor Michael Logan in '14 minutes with Lai See'. Visit column.scmp.com after lunch.