IT TAKES WILL POWER and commitment to write a book, and market sense and courage to be your own publisher and agent.
Getting a book into the bookstores and on to the shelves is not as easy as it may seem - especially if you happen to be an unknown writer making his or her debut on the shelves.
According to one Hong Kong publisher, it is an uphill struggle to try to get the big book retailers to stock, or even display, titles that are not mainstream.
All credit then to writers who are prepared to go full steam ahead to publish and promote their own work.
One such writer is Douglas Siu, who will be setting up his own booth to launch his book, a self-help manual titled How To Be The Happiest Person In The World.
The 54-year-old Hong Kong writer, who worked on the sales front for news agency Reuters for 12 years, has come up with the concept 'blisspology', which he claims is a 'scientific methodology' for achieving peace and happiness.