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SCMP Reporter

Alcoholic Beverages /  Non-Alcoholic Beverages

Bronze  Campaign title Fanta Lactic Launch - The Fizzy Cow  Brand Fanta  Client  Coca-Cola China   Agency Ogilvy & Mather Advertising

Finalist  Campaign title Heineken-Ito  Brand Heineken Hong Kong

Banking and Financial Services

Finalists  Campaign title Investment Awareness Campaign  Brand HSBC   Campaign title Property loan  Brand United Asia Finance

Health / Beauty /  Medical Care

Gold  Campaign title Cortisol: Stress Management  Brand Brand's Essence of Chicken  Client Cerebos (Hong Kong)   Agency Ogilvy & Mather Advertising

Home Entertainment / Electrical Appliances Finalist  Campaign title Shoot non-stop  Brand Sony Cyber-shot

Insurance

Silver  Campaign title The future arrives sooner than you imagine  Brand Hang Seng Bank

Media

Finalist  Campaign title Join In  Brand scmp.com

Recreation /  Leisure Facilities

Silver  Campaign title The Horse Who Made  Us Proud  Brand Silent Witness (Hong Kong Jockey Club) Client The Hong Kong Jockey Club  Agency Ogilvy & Mather Advertising

Supermarkets / Restaurants / Fast Food / Shops / Stores

Bronze  Campaign title Price-Watcher  Brand ParknShop  Client ParknShop  Agency DDB Hong Kong     Campaign title McDonald's Colours of Summer  Brand McDonald's  Client McDonald's Restaurants  (Hong Kong)   Agency DDB Hong Kong      Campaign title A Special Gift  Brand Papyrus  Client Ustra   Agency TBWA\Hong Kong

Telecommunications

Gold  Campaign title U Gotta Be Free  Brand One2Free  Client Hong Kong CSL   Agency 1 Leo Burnett   Agency 2 iLeo   Silver  Campaign title The neighbourhood mobile network for Hong Kong People - The One For You  Brand New World Mobility  Client New World PCS   Agency BBDO (HK)        Campaign title Live 3  Brand Hutchison Telecom  Client Hutchison Telecommunications (Hong Kong)   Agency DDB Hong Kong   Finalist  Campaign title True Value Campaign  Brand 1010 (Hong Kong CSL)

Transport

Gold Campaign title KMB's Civic  Education Campaign  Brand Kowloon Motor Bus   Client Kowloon Motor Bus   Agency 1 Chan Tsang Wong Chu & Mee   Agency 2 MindShare Hong Kong

Travel / Tourism

Gold  Campaign title It's the little things we remember  Brand Cathay Pacific  Client Cathay Pacific Airways   Agency 1 McCann-Erickson (HK)   Agency 2 Universal McCann  Agency 3 MRM Partners     Silver  Campaign title Rugby World Cup Sevens Sponsorship Campaign  Brand Cathay Pacific  Client Cathay Pacific Airways  Agency 1 McCann-Erickson (HK)  Agency 2 Universal McCann  Agency 3 MRM Partners   Finalists  Campaign title New York non-stop / double daily launch  Brand Cathay Pacific     Campaign title Hong Kong SkyMart Brand Building Campaign (Relaunch)  Brand Hong Kong SkyMart (Airport Authority Hong Kong)



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HSBC

THE winners

Cathay Pacific