ORGANISERS of the popular adidas King of the Road series are planning to expand the event across the continent - and end with an Asian final in Hong Kong.
The series is already up and running in Hong Kong, Macau and Singapore and moves are being made to hold national competitions much further afield.
The ultimate goal of sponsors and local athletics administrators is for the individual men's and women's champion from each country to gather in the territory to contest an Asian final to produce a King and Queen of the Road.
At a news conference to launch the 13th running of the series in Hong Kong yesterday, the president of the Philippines Amateur Athletic Track and Field Association, Go Teng Kok, spoke of the expansion plans.
''The success of the King of the Road series in Hong Kong will provide valuable guidelines and direction to the Philippines Amateur Athletic Track and Field Association in organising a King of the Road event in the country,'' said Go.
''Although I am the president of the Philippines Association, I am quite anxious to see the King of the Road being promoted in other Asian countries.