GAMBLING with a local flavour could capture passengers on Virgin Atlantic Airways' Hong Kong-London direct flights when it launches in February. Public relations firm Kim Chui & Associates Limited (KCAL) landed the contract to handle the launch of Richard Branson's latest project and immediately suggested adding mahjong and fan tan to the on-board gambling options already planned. General manager Kim Chui said her brief included all aspects of the launch promotion, but declined to reveal the value of the contract or its length, save that it was ''long-term''. She attributed KCAL's success to ''the way we do business, based on the small is beautiful principle''. ''KCAL has only five employees, but this means we can give unrivalled personal attention to a client, right down to recommending Asian holiday destinations to Virgin chairman Richard Branson and arranging for a fung shui man to assess possible office locations,'' she said. ''We were asked for wide-ranging creative input, and I have proposed that Virgin considers including the two major local gambling games,'' Ms Chui said. She also confirmed that Hong Kong-made movies would be featured on the daily, non-stop flights. Virgin's attempt to break the existing duopoly held by British Airways and Cathay Pacific on the direct route will use new wide-bodied four-engined Airbus A340s, carrying 254 passengers. The company and its chairman are famed for bizarre publicity stunts, but Ms Chui could not say what, if anything, was planned at this stage. Mr Branson will be on the inaugural flight from London Heathrow which is due to arrive at Kai Tak on February 2. He is due to visit the territory in November and is expected to speak at the Foreign Correspondents' Club and will also give a speech at the International Aerospace Forum at the Grand Hyatt on November 24. ''Finally picking up the Virgin account has changed my life,'' said Ms Chui, speaking of the five years she had been chasing it. KCAL's former association with Qantas ended in 1988, and, seeking another top airline client, she heard that Virgin might be coming to Hong Kong. She sent some ideas to Mr Branson and received a polite reply which said, in effect, thank you, but not yet. Last month, she was invited to sample the Virgin product on the Tokyo-London route and, following presentations to senior executives, including Branson, KCAL won the business.