New company Venue Alliance is selling the concept of co-marketing in Hong Kong
M ANY HIGH-END restaurants, shops and drinking establishments may alter their advertising and marketing strategies and adopt the concept of co-marketing.
Earlier this year, The Fluid Design and Marketing Company set up a subsidiary, Venue Alliance, to push the concept in Hong Kong. And it has started signing up partners.
The idea was to create a powerful community marketing platform to enable a group of outlets in the same area to work together for promotional purposes.
Companies that join the Venue Alliance can reinforce brands via in-venue promotions, while also benefiting from street advertising and area branding - an approach known as co-marketing.
By doing things in this way, Venue Alliance partners can saturate one venue or an entire street with their message.