SHOPPING IN HONG Kong isn't what it used to be. Whereas fashion capitals such as Milan, Paris, New York and London boast hip and trendy boutiques in small, eclectic neighbourhoods, Hong Kong's fashionistas have become used to shopping in the sub-zero temperatures of its mammoth shopping malls, where chain stores and luxury designers go head-to-head in a retailer's paradise.
In a bid to turn their backs on what Americans have dubbed mall culture, many local shoppers are abandoning mass-market stores and packed malls in search of a more comfortable and relaxed shopping experience. Causeway Bay, long regarded as Hong Kong's fashion hub, has for years played host to young designers hoping to make it big, and is home to countless boutiques that stock one-off pieces and highly regarded brands from Asia and beyond.
However, finding these fashion havens isn't always easy, especially now that many trendy retailers have abandoned the Island Beverly Centre for better digs. Here's a guide to some of Hong Kong's local treasures.
Pink Martini
Who? Humphrey Cheung Yau-man graduated from Central St Martins in 2001 and opened his first store in April this year. Cheung is the creative director and buyer. He also designs for his in-house label Pink Martini, which offers one-off pieces.
Fashion finds: The clothes are sophisticated, but easy to wear, and range from flowery dresses and embroidered T-shirts to flowing skirts. The store also stocks brands such as Baby Jane by Cacharel, Stella McCartney, Pink Martini and many more. Most items are one-off pieces.
The look: The little Boho-inspired boutique brings Paris to Hong Kong. Shoppers listen to jazz while browsing through vintage items and enjoying the store's cosy atmosphere.
