A KALEIDOSCOPIC array of products has been introduced following the rapid expansion of the Shun Hing Group.
Because promotional work has become both increasingly important and strenuous, the advertising department of SHET was restructured to form Shun Hing Advertising Co Ltd (SHAC), to take charge of the advertising of all the group's products.
SHAC has grown dramatically in its 20 years of operation, from a staff of nine in 1973 to more than 50 today.
It is divided into five departments: client servicing; creative (sub-divided into graphic design, three-dimensional design, and copywriting and production); media; accounts; and administration.
Advertising services include the creation and production of print advertisements, Mass Transit Railway posters, and radio and television advertisements.
Other non-advertising services provided are public relations, display and exhibition works, and packaging.