David Wong has been with New Balance for almost five years. He is now the technical representative, a newly created post that involves promoting sportswear to vendors and customers NEW BALANCE has technical representatives in all major markets, including the United States, Japan, Australia and Britain, but my boss recently saw the need to have someone fulfil these duties in Hong Kong because of our commitment to the city's running and sports community. I was really lucky to be given this opportunity. I used to work in the customer service operations department which involved liaising with key accounts, taking customer feedback, and dealing with shipment orders and logistics-related issues. As a result, I have a good understanding of the company's products and the way operations are run. As the only technical representative in Hong Kong, I am not only responsible for promoting New Balance's products, but also its history and corporate values. Before the start of each month, I plan in advance what I will do each week. This involves visiting New Balance retail stores or what we call multi-brand stores - such as Giga Sports or Royal Sporting House - three to four days a week. Once I am on site and depending on the need, I will give frontline store staff product training on our shoes and apparel, and update them on New Balance product development or marketing campaigns. By educating them, they become more familiar with our products, and can serve consumers better. Each quarter, hundreds of new shoes tailored to the shape of your feet, and sports apparel are launched, so there is a lot of product information for me to remember, especially the basic features and technology. These products cater for the elite athlete and the everyday sports enthusiast. I have always been hugely interested in sports from a young age both in terms of watching and in taking part. When I first started working, I tried a few non-sports jobs before deciding that the sports industry was really for me. I think to be able to survive long in any industry, you have to like it. The most rewarding part is that I am constantly meeting and interacting with new people and because products come out so frequently, everything is always fresh. It is never boring. Working at New Balance is also fun because the company sponsors quite a few sports events and the staff is always invited. I have to be quite patient with myself sometimes because remembering details of all the products is not easy, but it is something I have to do because you can't educate others about the brand unless you are sure about it yourself. I try and tailor my training to the target audience so as to make it more interesting. For example, if a particular store specialises in technical products, I will gear training towards talking about more technical aspects, but if it is more lifestyle oriented, I will try and match that interest accordingly. I think to work in the sports industry, and specifically to fulfil this kind of role, you need to have an interest in sports. You should also be outgoing and not be afraid of making suggestions and thinking up ideas. Communication skills are crucial as you are constantly interacting with many parties from senior management to our buyers and frontline store staff.