Good mix of skills vital for getting the global message across

As trade borders slowly vanish and companies continue down the path of global trade, reaching markets with a unique and persuasive message must be handled by professionals. So what does it take to be an expert in the world of marketing?

According to Ava Ho, marketing manager, UPS Hong Kong and Taiwan, 'We seek to attract and develop people whose initiative, good judgment and loyalty will help realise our company's mission of enabling global commerce.'

In predictable form, Ms Ho compares desirable qualities in marketing employees to the attributes of the UPS brand: honesty and integrity. She expects prospective employees to be intelligent and insightful, with a can-do attitude and operational excellence.

'In the marketing department specifically, we look for applicants who demonstrate a strong analytical mindset,' Ms Ho said.

All skills combined help them to identify and recognise market needs and formulate marketing and business strategies accordingly.

Another important attribute is being able to understand and use technologies to best introduce products, help identify solutions for customers and provide the best advice to maximise efficiency in operations.