If you, like Money Week, have been having chronic problems picking Valentine's Day or anniversary gifts for your other half, or even birthday presents for your kids, here's an unconventional choice.
Dah Sing Bank this week again cemented its place as one of the city's pioneers in unique credit card design with a Hello Kitty card that - pause for effect - changes colour in the heat.
The bank held a press conference at its North Point office, where Money Week sat uncomfortably for 30 minutes surrounded by a huge collection of Hello Kitty toys and stationery. Most female journalists from other media, on the other hand, were thrilled.
To our surprise, the bank's head of products and marketing, Vivian Chan, revealed that nearly 30 per cent of the applicants for the previous series of Hello Kitty cards were male.
'From what we know, most of the time they are applying for it so that their wives or daughters, who are not working, can obtain affiliated cards,' said Ms Chan.
While Money Week in no way suggests that unbridled shopping sprees are the exclusive domain of women, perhaps Dah Sing's credit card does have another appeal - a transaction alert service.