Having impressed local spectators as one of the most prolific goalscorers to star in the Hong Kong First Division, Dale Tempest has taken a new direction in the sport he loves more than anything else. Former Hong Kong ace and now star tipster Tempest has made a name for himself since leaving the SAR at the end of the 1997-98 season not sure where his career was going to take him. He is now public relations director at SkyBet in Britain where he has built a large following working for one of the UK's largest online and TV interactive bookmakers. Instead of scoring goals, Tempest now supplies a steady stream of winners, whether it's football at the Millennium Stadium or racing at Doncaster. In his playing days in Hong Kong, Tempest terrorised defences with his strong finishing and deft touches, but instead of mapping out strategies and getting primed for games, his job now consists of sitting behind a table and doing loads of research - plus talking to a television audience and discussing the best bets of the week. 'Part of my job at Skybet apart from the betting side is also doing all the on-screen presentation just as I used to do at StarTV. I'd go on Skysports news and basically talk about all the weekend's games,' said 41-year-old Tempest, who played for South China, Eastern and Kitchee. 'On the horse-racing channels, I will go there and discuss where all the money is going because it's a major betting sport as well. 'So I probably appear three or four times a week on the telly, just talking about the betting and doing slots, maybe a three or four-minute piece. 'I'll be just talking about where the money is going and what I fancy,' he says. Tempest is a major television star in his own right and is a familiar face welcomed by millions of viewers in Britain. He's on the panel of tipsters for Britain's latest reality show Celebrity Big Brother, which has taken Britain by storm. Although unfamiliar with the Hong Kong Jockey Club's soccer betting, Tempest said his company provided all sorts of different bets, including more than 30 different markets on every Premiership game. 'Our parent company BskyB owns the exclusive Premiership football rights [BSkyB has virtually a monopoly on telecasting live Premiership games]. 'Obviously football and racing are our two big things but we also bet on every professional sport around the world and lots of fun specials such as music awards and votes for the greatest-ever painting. We have bets on pretty much everything,' he said. Maybe that's what the Hong Kong Jockey Club should consider as it expands its market to include all kinds of different betting. The Jockey Club does not even have betting on live NBA games and is still losing heavily to the illegal bookmakers. 'I understand from reading newspapers in the UK that the football betting in Hong Kong is huge. Does the Jockey Club have bets on the first player to get a yellow card or how many corners? We have bets on winning the Premiership and which team will get relegated. 'We always get calls from people who say, 'what price will you give me if my son played for England in 2020 World Cup?' That sort of thing. And you end up giving them a big price and they end up betting #10 [$140],' said the Englishman. So what are the more popular bets at the moment in the UK? 'Graeme Souness is still strong favourite to be the first manager from the Premiership to be fired. He has been backed significantly from 5-1 to 2-1. He has spent so much money [with the signing of Michael Owen] that they are not happy, the fans and chairman even though he has spent all this money. 'If they don't have a good turnaround in form in the next few weeks, then he [Souness] could be on his bike. They have a good run of games coming up, but if they don't see a turnaround, they will really be calling for his head.' Tempest joined the public relations department at Huddersfield Town in his first job back in Britain after retiring from professional football in Hong Kong. When told that he had left Hong Kong football at the right time at the end of the 1997-98 season as the local scene began to lose its lustre, suffering from embarrassingly low attendances, Tempest was somewhat dismayed. As Hong Kong's top scorer in five of the six seasons he played here between 1989 and 1995, Tempest also played during a time when there were decent crowds. He even represented Hong Kong in World Cup qualifiers and his highlight as a professional footballer was when he led South China to a 4-1 rout over then world club champions Sao Paolo, scoring a memorable hat-trick. 'I finished my football career in Hong Kong. I played with South China and that was my last club. I'm surprised that Hong Kong soccer has suffered as we used to play to full houses. Could this be down to too many games shown on telly?' he asked. When informed that South China players such as Au Wai-lun, Shum Kwok-pui and the ever-green Lee Kin-wo were still playing professionally here, it brought a smile to his face. Although Tempest no longer plays 11-a-side, he still enjoys playing mini soccer and the odd game of golf away from his busy schedule. 'I cannot play 11-a-side because I cannot get through a game without getting injured. My calf muscle just pulls so easily so it's just not worth it. I have taken up golf. I play golf more and I have a bit of fun doing that. I also do a bit refereeing. I referee my son's football teams. That keeps me out of mischief.' he says. 'When I first played for South China, our big rivals were Lai Sun and then Lai Sun became Eastern and I ended up moving to Eastern. I left Eastern before rejoining South China after a short stint with Kitchee [just one month] I ended up with South China as a player/coach and helped them with all their fitness training after I obtained my BSc degree [in sports administration]. I qualified with Lee Lai-shan. Did she marry Sam [Wong Tak-sum]? They were always an item.' His new job at SkyBet presents another opportunity for the former footballer, although he changed his job from the soccer field to the boardroom, providing the best betting value for customers. It's not all that different for the likeable Englishman. 'I still enjoy it. I still like what I do. You just have to adapt. When you first start you don't have a clue what you're going to do and then you just have to get used to it quickly and get on. 'I'm lucky to have this job and I enjoy it as well. Oddly, the guy who hired me in the UK is now working for the Hong Kong Jockey Club and handling their betting [side]. It's a small world. It's frighteningly small,' he laughs.