For publisher and editor Katie McGregor, a growing awareness among Hong Kong residents that healthier lifestyle practices are the key to a long life and happiness has provided a niche market for one of the city's newest free bilingual monthly magazines - Fit! HK.
'I've always been passionate about publishing,' said Ms McGregor. 'I made my first adolescent attempts at writing at 11 years of age with a play that I made all the kids in the neighbourhood perform.'
'Fit! HK is my third venture into publishing and something I can get excited about,' said Ms McGregor. 'It is my baby, but the subject is also something that I find very interesting and exciting. It's a perfect situation where I am doing a job I know very well - producing magazines - about a brilliant, fun subject.'
Recognising the niche gap in the publishing market and a growing health, wellness and fitness industry in Hong Kong - plus a personal interest in fitness which coincided with her 40th birthday last year - she thought, 'why not?'
'What I also didn't realise prior to the launch of Fit! HK was that there is so much to do in Hong Kong and I came to realise that there was no dedicated publication that covered this topic here.'
While many people may complain there is nothing to do but shop and dine in the city, Ms McGregor is not one of them.