Small is beautiful - that is the claim from Disney executives anxious to fend off criticism of Hong Kong Disneyland, its smallest park in the world. 'There is no uninteresting place in Hong Kong Disneyland,' said Wing Chao, executive vice-president of Walt Disney Imagineering. 'The place is visually exciting to visitors. Other than architecture, we have also placed many interesting icons for photo-taking. Visitors have told me they find such settings intimate and enjoyable because there aren't boring gaps in the place.' The icons - including Mickey Mouse, Donald Duck and other cartoon characters strolling on the streets - and the elaborate decoration of shops and facilities were designed to slow the pace of Hong Kong people, who took their time taking pictures. Elements of Disneyland stories were subtly blended into the park's setting. For example, the Mickey Mouse icon could be found on hotel bedspreads, window frames and ceilings by observant visitors. 'It's not in your face, but carefully hidden. We want Disneyland to be a wonderful exploration for our visitors in every sense,' Mr Chao said. The 'imagineer' of the theme park also said that the road signage was bigger because it carried Chinese and English characters, and was specially designed in purple and rose colours. '[It's] because it's a warm colour. Red and orange contrast too much under the sun and road signs in America are green, therefore we don't use green to avoid [people saying it's] Americanisation,' Mr Chao said. 'And black is too dark which is hard to see at night.' He added that soft music and pastel colours were used to give a warm and happy atmosphere, and the lighting at night would transform the whole landscape to a 'magical feeling'.