THEY have the heady ambition of ''bringing the last great brands to Asia'', and will be kicking off by launching the cult beer Red Stripe in Hong Kong. Calling themselves a new generation of Indian entrepreneurs, home-town Narender V. Madnani and British-born Alpesh Patel are the duo behind Pasha Holdings, a marketing outfit dedicated to introducing the brands that Inchcape Pacific missed. Red Stripe is a Jamaican brew which jumped into British advertising folklore due to the savvy way it was positioned as a beer for the tough and street-wise. The strategy for its launch in Hong Kong would be different, said Mr Patel, with emphasis being placed on the beer's ''Jamaican values''. And if all goes to plan the boys are hoping to pull over a big-name reggae band from Jamaica to give the launch some zip. Pasha has also secured the Hong Kong distribution rights for an Icelandic vodka called Elduris and a Guinness-like stout going by the original name of Dragon. Ahead of the Red Stripe launch the duo were hoping for a media coup when they unveiled the latest in car fads from southern California. The Excalibur range of reproduction classic cars had its official coming-out party in Pacific Place this Friday. One went under the hammer for $2.3 million and the other is apparently still being negotiated, although Mr Madnani said Hong Kong is only likely to see three of the vehicles this year. Of the challenges ahead, the entrepreneur thinks selling cars should be easy compared to beer, which he described as ''one of the most intensely competitive markets there is''.