London's Carnaby Street was the epicentre of fashion during the Swinging Sixties, first dominated by espresso-toting mods in fitted suits, later by the multi-coloured, 'anything goes' fashion style of hippies, all immortalised in the street dancing scene in Austin Powers: International Man of Mystery.
The area's popularity, even 40 years on from its heyday, has meant nearby and equally trendy Newburgh and Ganton streets have combined to create a convenient E-shaped shopping zone.
Levi's concept store Cinch (5 Newburgh Street, tel: 44 20 7287 4941) has regularly changing art exhibitions as a background to its premium, vintage and red-label denim. For those brave enough, vintage cherry-red fitted cheerleading pants at GBP115 ($1,640) will make a statement. The adidas store (6 Newburgh Street, tel: 44 20 7734 9976) is so cool it doesn't bother with a name, just an address. Check out the limited-edition, Run DMC-inspired necklace (GBP175), featuring a Superstar trainer about the size of a computer mouse.
London's only branch of Japanese trainer brand Onitsuka Tiger (15 Newburgh Street, tel: 44 20 7734 4221) is popular with the club crowd. Onitsuka shot to fame when Uma Thurman's character in Kill Bill sported a pair of yellow custom-made, retro-style Tigers.
Jess James (3 Newburgh Street, tel: 44 20 7437 7001) stocks about 20 contemporary jewellers, including Stephen Webster, Guess? and Jess James' own line. Best purchases, at GBP105 each, are James' silver- and gold-plated necklaces made using a unique printing technique to produce highly realistic ice-cream cone, butterfly and lip motifs.