She is smart, hip and tech-savvy, but this long-held image of a Hong Kong woman has never been proven - until now.
A survey, conducted to obtain a more in-depth understanding of the mindsets and attitudes of women in seven key Asian markets, found Hong Kong women are the trendiest in the region.
Not only are they the most frantic shoppers, they also lead in the hours they spend on the internet and their adoption of modern gadgets including digital cameras and mp3 players.
The Wonders of Women survey, commissioned by media communications company OMD, polled 3,500 well-educated women aged 25 to 49 in Hong Kong, the mainland, Singapore, Taipei, Kuala Lumpur, Bangkok and Manila.
'Traditionally, Hong Kong has been a male-dominated marketplace for decades. As the role and social status of women evolve, marketers can no longer afford to ignore the growing female spending power which has radically changed the advertising/marketing landscape,' said Jackson Kwok, managing director of OMD Hong Kong.
'High-tech products are no longer men's privileged toys. Companies should improve their understanding of women's needs and lifestyle to recruit them as a new types of spenders,' said Susanna Lam Fung-san, the director of communication insights, Greater China, for OMD, which conducted the survey.
