SWIRE Properties is continuing its mission to turn Quarry Bay into a sophisticated business district.
The developers have already invested considerably in the area, with buildings such as Warwick House, Mount Parker House, Cityplaza, Cornwall House, Somerset House and Devon House, changing the area beyond recognition.
Simon Haynes of First Pacific Davies explains the developer's local ambitions.
''Swire's investment has led to a natural gentrification of the area.
''Whereas before, local business consisted mainly of motor mechanic firms, as a result of the Swire buildings, it now houses some of the most prestigious companies in the world.'' With the current addition of Dorset House, in terms of office space, Quarry Bay now competed with Central as Hong Kong's premier business site, Mr Haynes said.
When Dorset House is occupied by the end of December 1994, the Swire buildings in the area will accommodate up to 50,000 people, working in finance, law and advertising.
Mr Haynes credits the popularity of areas such as Quarry Bay to a decentralising trend among expanding companies. ''Larger, multinational companies are now analysing the need to stay in Central,'' he said.
