Time Warner chairman and chief executive Richard Parsons yesterday singled out India as a more attractive market for media investments than China, citing its more transparent regulatory environment.
The head of the world's largest media group was in Hong Kong to speak at a lunch meeting of the American Chamber of Commerce and the Cable and Satellite Broadcasting Association of Asia.
'In India, the government is working hard to improve the infrastructure,' Mr Parsons said, adding that a much more open regulatory environment could prompt Time Warner to invest more there.
China, however, was a 'tough' market to enter.
'China is a market with growth dynamics but a very tough market. We need to have a long-term investment and a long-term view of the China market because the government censors the message we carry,' Mr Parsons said. 'We need to develop a strategy and relationships with local parties to work with the government and wait for it to gradually open up the market.'
Moreover, Time Warner was also facing the threat of piracy to its movie business and intellectual property rights remained a thorny issue for the media giant, he said.