While the world is thrilled at Apple's new iPod video player - along with an online store to supply TV shows, short films and music - Hong Kong is unlikely to fall under its spell, experts predict. They argue that the gadget, while appealing in design, might not attract local consumers for technical and cultural reasons. The latest update of the famed iPod features a 2.5-inch colour screen, is 30 per cent thinner and has 50 per cent more storage than its predecessor. It can store up to 15,000 songs, 25,000 photos or more than 150 hours of video. Through Apple's own iTunes music store, for US$1.99 fans can download from a choice of 2,000 music videos, six films from Pixar Animation, and Disney Channel shows like That's so Raven and Suite Life of Zack and Cody. The new stock even includes every episode of ABC television's hits Desperate Housewives, Lost and Night Stalker the day after they are aired in America. But the iTunes store is not available in Hong Kong and many Asian countries. 'In a sense the new product might not change much in the region,' said Claudio Checchia, research manager with consumer marketing firm IDC in Singapore. 'Music videos and television series are already available to buy in countries like Japan; the only feature that is not available in the market is the download of American shows, but we don't have iTunes here,' he said. 'At the end of the day you might still be using a 30-gigabyte iPod listening to music and looking at photos with a benefit of potentially playing videos.' Mr Checchia said he was positive about the product but doubted whether the new feature would be practical due to lack of content. 'The value of video is still a question mark as there is really not much content available,' he said. 'You can listen to the same song again and again, but how many times can you bear to watch the same video?' Officially launched in the US on Wednesday, the gadget is already available in Hong Kong by telephone order at $2,400 for 30 gigabyte model and $3,200 for 60 gigabytes. Dennis Wong Sing-wing, associate professor of social studies at City University, said the product might not fall in line with Hong Kong's consumer behaviour and culture. 'Hong Kong people are very practical and I don't think they are going to spend that much money to watch videos on such a small screen,' Dr Wong said. He also argued that Hong Kong commuters were more into listening to music while having a rest than watching a movie on the bus. 'Normally people spend 20 minutes to one hour on public transport. You don't have much time to watch videos,' he said. A representative for Apple in Hong Kong refused to comment. Apple's Steve Jobs (left) launches the new iPod but it may be some time before Hong Kong users can download video content such as Desperate Housewives (on the iPod screen) Suite Life of Zack and Cody (top) and Lost (bottom) - if ever.