The Prancing Horse made its mark in downtown Shanghai and left hundreds of pedestrians and motorists hopping mad as a sea of red engulfed fashionable Lu Wan for the launch of a new Ferrari retail store.
Michael Schumacher and Rubens Barrichello were on hand at the launch as the Italian car manufacturer received a red-hot reception just days before the Chinese Grand Prix.
The launch stopped traffic and caused a nightmare for heavily outnumbered police as screaming fans brought Lu Wan district to a standstill. Scuffles broke out between police and fans in scenes reminiscent of a rock concert with Schumacher and Barrichello the stars.
More than 200 fans flocked to the grand opening of the store, which was surrounded by a sea of Ferrari fans - including several dedicated members of the Ferrari Shanghai Club.
Meanwhile, traffic came to a complete halt and pedestrians joined the crowd to see what all the fuss was all about. Music blared from the speakers and gifts were handed out. The world championship-winning F2003GA single-seater was also on display at the store.
Schumacher was taken aback by the reception. 'It's not the first time for me to be here in Shanghai,' he said, moments before the ribbon-cutting ceremony, which was also attended by Ferrari boss Jean Todt. 'This is the second time but I continue to be fascinated by the city,' Schumacher added.
