CATHAY'S ADVERTISEMENTS veered away from the cliche airline commercials that invariably highlight the romance of air travel, smiling flight attendants and exotic scenery. Instead, its campaign combined realism and humour with comfortable air travel. Three campaign commercials - Key Chain, The Little Girl, and The Shopper - have proven to be very popular. The Little Girl commercial shows a hostess quieting the incessant high-decibel chatter of a sleepless young girl on a long-haul flight by giving her a tub of ice cream, bringing relief to the child's harried parents and adjoining passengers. Key Chain shows a middle aged husband and wife in arguments leading to a divorce. The wife is unhappy that the husband never brings her a present when he returns from a trip overseas. She says: 'Not even a key chain.' On the Cathay flight back home, the hostess reminds the divorce lawyer to buy a gift for his wife, and he promptly buys a key chain. Indeed, onboard sales of key chains rocketed in the wake of the campaign, as did requests for ice cream tubs. 'Drama is always very interesting,' said Ms Ho. 'It is much more memorable than the cliche airline advertisement.'