DUTCHMAN Ruud Gullit and his Sampdoria teammates from the Italian League are being lined up to play a friendly match in Hong Kong against the territory's most popular club, South China. Officials of South China are planning a one-off exhibition at the new-look Hong Kong Stadium towards the end of the season and are hoping to attract a top team from Italy. If they cannot secure an Italian club, they intend to turn their attention to the 24 countries who have already qualified for next year's World Cup finals in the United States - and Colombia will be the top target. South China official Bruce Mok said Sampdoria, who are challenging for the Italian championship this season, would almost certainly draw a capacity crowd of 40,000 spectators to the stadium. ''They are a very famous club and Gullit is still one of the best players in the world,'' said Mok. ''Although it would be very expensive to bring Sampdoria to Hong Kong, we are confident of covering our costs and making a profit for the club.'' Mok, the right-hand man to South China's main financial backer, Regal Films' Steven Lo, said three or four clubs had been discussed as possible opponents, but Sampdoria appeared to be the most popular choice. ''Everything must be agreed by our committee, but we feel it would be a very good investment for South China,'' he added. The plans must be put on hold, however, until the Hong Kong Football Association reach agreement with stadium managers Wembley International over the hire charges. Although South China feel the hire charge of $150,000 - or 20 per cent of the gate receipts, whichever is higher - is not excessive, they are keen for the HKFA to negotiate over the use of the 50 executive suites and on ground advertising arrangements. ''We are under the control of the Hong Kong FA, so we cannot go ahead without their backing,'' said Mok. ''We hope they can agree a deal very soon because there is not a lot of time left to organise a game for April or May.'' Sampdoria's line-up includes a rejuvenated Gullit, signed in the summer from Italian champions AC Milan, England's former Juventus midfielder David Platt and Italian favourite Roberto Mancini. The Genoa club would not be cheap, however, and South China have already budgeted for an appearance fee of US$200,000 (HK$1.6 million) and further expenses of US$100,000 for business class air travel and five-star hotel accommodation. A capacity crowd of 40,000 paying an average of $100 a ticket would produce gate receipts of $4 million, $800,000 of which would go to Wembley. under current stadium hire arrangements. This would leave South China with a profit of around $1 million, although they would hope to offset the costs by finding a sponsor to support a China versus Sampdoria exhibition on the mainland. The money would help reduce South China's costs for the season. The club's budget is around $10 million, but they expect to recoup only $2.5 million of this in gate receipts and sponsorship.