Saifuddin Cader's Hong Kong company does not make designer handbags or watches and certainly not movies, but he is feeling the full force of mainland pirates ripping off his products.
Despite losing at least US$28 million in profits in the Middle East alone since 2001, he still managed to laugh when a mainland colleague told him yesterday that copyright means 'the right to copy' in Chinese.
'I don't feel like laughing, but what can you do? This has been ruining our business for four years now and no one is doing anything out there to stop it,' he said.
Most associate Louis Vuitton or Ralph Lauren with brand piracy, but Cader and Sons makes a more humble but perhaps more vital product - rechargeable lamps for developing countries.
Even though the products barely register in Hong Kong, they are necessities in many countries and the Cader brand is the most recognised. So shady mainland operators started copying the products - right down to the business address of his company - and undercutting his markets.
In the late 1990s, the company was turning over $50 million to $60 million in the Middle East. Now it has been reduced to a 'trickle', with the fakes selling at 30 to 40 per cent less.
'They see the fake, it looks the same in every way, so of course people will buy it,' he said.