Local Chinese newspapers remained cool about the 50 per cent price cut and a new cash coupon offered by the Sun, saying they have no plans to follow suit. Their reticence comes after the Sun rolled out a new gift - a $3 supermarket cash coupon - in today's newspaper which could mean the paper is virtually free. Sing Pao Daily News, one of the city's oldest Chinese papers, and market leader Apple Daily said they would not join the Sun in cutting their price, while Ming Pao Daily even said there was room to raise advertising charges. Francis Tiong, executive director of Ming Pao Enterprise Corporation, said they would not cut the paper's price amid the current strong market atmosphere. Mr Tiong also revealed that the three free newspapers, which have a combined circulation of one million issues, had minimal impact on their sales, which have risen by 2 per cent so far this month compared to the same period last year. Pao Wan-lung, publisher of Sing Pao Daily News, said they would not follow suit with a price cut but admitted that the free newspapers would have an impact on their sales. 'There will be an impact, nonetheless it won't be great. We will wait to see what the impacts are. We need time to observe,' he said. Alan Lo Kok-lun, publisher of free newspaper am730, said he did not understand why the Sun had to cut its price, saying the free newspaper market was different from the paid one. 'There is no impact [from us] as we are in two different markets with different readers,' he said, adding that some of their readers seldom read paid newspapers. Clement So York-kee, director of the School of Journalism and Communication of Chinese University, expected the price cut would not last long. Cheung Kwok-ting, chairman of the Hong Kong and Kowloon Newspaper Hawkers Association, said a majority of his members did not have a plan to place more orders for the Sun, while some said they expected sales of the Sun could rise by 10 per cent. The Sun, which claims to have the third biggest readership, announced on Sunday that its retail price will be cut from $6 to $3 from today. The price cut came months after competition in the free newspaper market intensified when two more operators - Headline Daily and am730 were published to challenge market leader Metro Daily.