Advertising spending rose 11 per cent in the third quarter compared with a year earlier, mainly due to the property sector, according to media research firm admanGo. The company estimated total advertising spending for the three months to last month at $4.7 billion, based on an average discount rate of 60 per cent. However, spending last month was down 1.7 per cent to $1.5 billion from August, although it was still an 8 per cent increase over the same period last year. 'Advertising spending reached its peak in July and August, both recording 12 per cent growth over last year,' said admanGo. Television still proved the first choice with advertisers, securing 37.1 per cent of the market, slightly up on the previous year. Newspapers accounted for 35.22 per cent despite the launch of two free dailies - Headline Daily and am730 in July. But overall ad spending on newspapers rose 12 per cent to $1.6 billion. The top spender in the quarter was Midland Realty, splashing out $47 million due to its property advertisements in three Chinese-language newspapers.