Did we actually see a rare victory on Sunday for the embattled Hong Kong Jockey Club department in charge of promoting race meetings? The themed sponsorship of Ladies' Purse Day began in 2004 with a very worthwhile roll-up of over 57,000 racegoers, but bloomed this time around with Sa Sa moving from a shared sponsorship to an outright partnership with the day's racing. A 10,000 rise in attendance was significant and the atmosphere on course, especially at some significant moments during the parade yard presentations of prizes, will have made the day memorable for many attending the races for the first time or on a rare visit. In fact, as far as Sha Tin Trophy day was concerned, these centred on women and their fashion and beauty interests have been big winners on the crowd front. The figures passed out by the Jockey Club as comparative meetings sometimes defy belief but the actual Sha Tin Trophy attendance figures for unsponsored days in 2003 (31,343) and 2002 (28,312) weren't within a lioness' roar of the past two themed days. It is a reminder of the success at the Melbourne Spring carnival with the once-sleepy third day of the week-long meeting, regarded as a relative low point until promoted heavily as Ladies' Day in the 1980s and it now attracts a crowd of 110,000 on a working day. Let's not get carried away - a Class Five horse which wins a race is not suddenly a Class One horse on the strength of it - but a noisy, bustling atmosphere on the track is important for the sponsors the club has and might covet, and for promoting the viewpoint that going racing is itself an enjoyable experience. With some serious race meetings for the Sports Road promotional team to work with in the very near future, we are looking forward to them 'doing a Noble Boy or Darwin' and taking themselves from Class Five to at least Class Two.