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Lai See

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Why you can trust SCMP

A LICENSING LESSON FOR ALL AS NEW WORLD STUMBLES IN THE NAME GAME

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Imitation may be the sincerest form of flattery but not everyone enjoys it.

Blue-chip developer New World Development yesterday issued an advertisement clarifying that it is not associated with a certain 'New World Development Company' that organised a trade exhibition and Global Positioning System seminar in Macau yesterday

Believe it or not, Cheng Yu-tung's flagship company never bothered to register its moniker in nearby Macau, where it provides water, electricity and ferry services.

Let it be a lesson to all Hong Kong firms. Check your Macau registration records ASAP.

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