Life insurance experts expect investment-linked products to continue their rising trend despite the recent adjustment in the equity markets and higher interest rates. Elroy Chan Siu-yuen, the managing director and chief executive of MassMutual Asia, said premiums generated from such products accounted for about 30 per cent of new business in the first half this year. 'I expect it will go up to 40 per cent next year and may reach 50 per cent in three to four years, unless there's a market crash,' he said. Mr Chan expects investment-linked products to become a focus area of the industry as more companies provide wealth management services. However, the demand for high-quality financial planners to cover insurance and wealth management business was outstripping supply, leading to a higher than usual turnover of insurance agents. He said the number of agents in Hong Kong stood at about 28,000 in September compared with 29,000 the same period last year. At MassMutual Asia, Mr Chan said there were 1,600 agents, 100 fewer than at the start of the year. However, he added the company was looking to grow staff numbers to about 2,000 next year. MassMutual Asia recorded 25 per cent premium growth to $1.82 billion in its Hong Kong and Macau business in the third quarter against the same period last year.